Oliver's Latest Challenge

British celebrity chef Jamie Oliver has his work cut out for him. His challenge? To try to change the eating habits of the residents of Huntington, West Virginia.

According to the N.Y. Times, Oliver faces a daunting task:

Last year, an Associated Press article designated the Huntington-Ashland metropolitan area as the unhealthiest in America, based on its analysis of data collected in 2006 by the Centers for Disease Control and Prevention.

Nearly half the adults in these five counties (two in West Virginia, two in Kentucky and one in Ohio) were obese, and the area led the nation in the incidence of heart disease and diabetes.

The poverty rate was 19 percent, much higher than the national average. It also had the highest percentage of people 65 and older who had lost their teeth — nearly 50 percent.

Oliver succeeded in getting British school children to change their eating ways. We'll see if he has the same luck in Huntington.