Thursday, July 8, 2010

Blame It on the Brain

Did one glance at this photo send you scheming for a side trip to your neighborhood Dunkin' Donuts? According to this article posted at, there's a very logical reason why something like a doughnut creates such tremendous cravings among many of us.
Your brain, not your stomach, is what makes you desire sugary, fatty splurges such as brownies and french fries.

... The main cravings culprit is a system of interconnected neurons called the reward pathway that evolved over millions of years to encourage prehistoric you to do things that kept you alive, like eating. High-calorie food was scarce and crucial for survival, so your brain learned to flood itself with feel-good chemicals like dopamine and serotonin in response to tastes, smells and even people or places it linked with rich grub.

... The system worked well until modern times when high-fat, high-calorie eats became available 24/7.