Wednesday, September 9, 2009

Giving Wine the Common Touch

A quirky wine critic by the name of Gary Vaynerchuk is presenting wine-drinking in a very no-nonsense, almost comical manner. And he has become quite a hit. As this N.Y. Times article reports:
[Vaynerchuk] has broken through class barriers in a way that no other critic has been able to, making wine a part of popular culture.
How has he done it? Read the article and find out the bizarre advice he gave late night TV host Conan O'Brien. Or the "bubble gum" analogy he used to explain how a wine tasted.

One thing's for sure. He's an unconventional character.

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