The 26-store chain plans to open the first of at least five D.C. area stores at the intersection of 11th and F streets in downtown Washington, featuring a cupcake selection that Crumbs co-founder Jason Bauer said will easily outdraw the local sugary establishments.
"When we come into the market, people are going to realize what a real cupcake is all about," boasted Bauer, 40, who opened the first Crumbs on New York City's Upper West Side with his wife, Mia, in 2003.
The D.C. region is already pushing out thousands of cupcakes a day, courtesy of stores such as Something Sweet, Baked and Wired, Red Velvet and Georgetown Cupcake, whose two sister owners will be featured on a reality TV program this summer.
I think Georgetown Cupcake is the best of those current outlets, although I can't speak for Baked and Wired because I haven't eaten one of their cupcakes yet.
I loved the response that Something Sweet's owner gave in response to Bauer's swagger of a statement:
Something Sweet owner Bo Blair said the Crumbs crowd is taking itself too seriously. "This ain't brain surgery," Blair said. "It's making cupcakes."