In the post-World War II years, Yohai took over his father's snack-food business at a factory in the Bronx, N.Y. In a 2005 interview with a New York newspaper, Yohai explained how he stumbled on the idea for Cheez Doodles:
"We were looking for another snack item. We were fooling around and found out there was a machine that extruded cornmeal and it almost popped like popcorn."
From there, it didn't take long for someone to suggest coating the cornmeal with cheese. And the rest is (snack) history.