There's that old saying -- if you "build a better mousetrap, the world will beat a path to your door." I guess the same is true if you make a better lobster roll. I got a kick out of this N.Y. Times article about Red's Eats, a seafood shack in Wiscasset, Maine that is known for serving fantastic lobster rolls. The traffic leading into the town during the summer slows to a snail's pace, and many locals say the popularity of Red's is the reason why.
According to RoadFood.com, the best time to avoid long lines when visiting Red's is 3 p.m. on a Thursday. So, now you know.