Sunday, April 26, 2009

Kudos to Midwest

In an era when airlines have proven what we knew all along — i.e., that they were incapable of serving anything worth eating — I must say that Midwest Airlines keeps it simple and tasty.

I'm referring to the two freshly-basked chocolate chip cookies that Midwest serves to each passenger on any flight that's over 90 minutes long.

There's a lesson here: when you don't have access to fresh ingredients and adequate kitchen facilities, simpler is better. Serving multi-course meals on domestic flights — even one-course meals — just doesn't make any sense when airlines are unwilling to invest the money and resources it would take to do it right.

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