Thursday, May 13, 2010

"Free" Iced Coffee = Costly Fallout

I've written before about restaurant promotions gone awry. Well, it seems that an Internet-based promotion has created a lot of disappointed iced-coffee fans. The Christian Science Monitor is based in New England so perhaps that explains why they felt that any controversy involving Dunkin' Donuts demanded a news story.

The newspaper reports:

. . . when word leaked out over the Internet that some locations but not others were offering the free [iced coffee], some people got angry at the Massachusetts-based chain. Customers from Maine to North Carolina were posting messages Tuesday on Dunkin's Facebook page complaining about the lack of free coffee in their town.