Eating lunch at Sardi's last Tuesday, William Herz did not have to order coffee. It was brought to him, right when he wanted it (in the middle of his meal, not after) by a waiter who served it in a white mug that no one but Mr. Herz drinks from.
Mr. Herz is the only patron of one of the best-known restaurants in the world who gets his own cup: He is 93 years old, and he prefers using a mug with an easy-to-hold handle. After lunch on Tuesday, the mug was washed and returned to its usual place, on the shelf of a cabinet in the coat room because the management and staff at Sardi's know Mr. Herz will be back.
He always comes back.
For 77 of his 93 years, Mr. Herz has eaten at Sardi's.
Herz, who has a show-biz past, apparently started dining there in 1933. The whole article is worth reading.