To Jenny Moon (co-owner of the restaurant Apiary), the whole business of giving menus to women before men, taking orders from women before men and clearing women’s plates first just didn’t make sense, not in the East Village in 2008.
. . . At most upscale restaurants [special] software lets servers note both the position at a table to which a dish is going and whether the diner is female, so the food’s couriers can plot to present dishes in a gender-conscious sequence.
For instance, servers at some restaurants can electronically punch in “L” for “lady.” But Apiary installed its software without that option. Maybe a gentleman’s dish would be set down ahead of his female companion’s. Would anyone really care?
Yes, as Ms. Moon said she learned when reading a customer comment card one night. “Serve ladies first!” it said.