Pity the People of India

Or at least one-half of them. Why? According to this article in Monday's Wall Street Journal:

The British candy maker [Cadbury] has been in India for more than 60 years and dominates the chocolate market. Still, it says, less than half of India's 1.1 billion people have ever tasted chocolate. Traditional milk-based sweets, or "mithai," still dominate the industry here, where they are given and eaten at festivals.

Instead of crunching and comparing GDP figures, perhaps comparing the density of chocolate consumption is just as valid a means of determining whether a country deserves First, Second or Third World status.

People of India: storm the barricades and secure your right to chocolate!