This Twinkie Is No Imposter

Maybe it's a sign of the times, but it appears that everyone is down-sizing these days. Even the people who makes Twinkies. A few weeks ago, a friend of mine sent me this A.P. article:

Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.

The maker of the golden yellow, creme-filled cake is launching "Twinkie Bites" nationwide in stores . . .

And while Leavitt notes that the original Twinkie came in at 150 calories, people asked for a lightened version and the company got to work. They didn't want to just shrink the Twinkie, known for its elongated shape, Leavitt said, so they created three, miniature round versions. Leavitt said people enjoy having multiple bites rather than just the one product.

"It's not some imposter like some portion control products would be," Leavitt said. "From that standpoint it eats like a Twinkie, it smells like a Twinkie, it tastes like a Twinkie."

Is that supposed to reassure consumers?