A "soft drink" made from skimmed milk and carbonated fruit soda? Believe it or not, that is the recipe being used by the world's most successful soft-drink company to launch a new beverage called Vio.
Vio is described as a "vibrancy" soft drink. Although milk-based sodas are not unusual in Asia, they have never gained traction among consumers in Western Europe or North America.
As a British newspaper reports, the early reviews of Vio are not encouraging for the Coca-Cola Co.