Tuesday, July 28, 2009

Truly the Un-Cola

A "soft drink" made from skimmed milk and carbonated fruit soda? Believe it or not, that is the recipe being used by the world's most successful soft-drink company to launch a new beverage called Vio.

Vio is described as a "vibrancy" soft drink. Although milk-based sodas are not unusual in Asia, they have never gained traction among consumers in Western Europe or North America.

As a British newspaper reports, the early reviews of Vio are not encouraging for the Coca-Cola Co.

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